Gone are the days of slapping a logo on a water bottle and sending your attendees off with luggage full of chachkies that may or may not end up in a donation pile. In lieu of those well-meaning, but sometimes over-done gifts, we’re seeing a trend toward highly customizable, interactive gift experiences that result in the perfect memento for your special occasion and leave your guests thinking of you every time they reach for it. 

There are many brands that have tapped into the trend of experiential gifting, like, monogrammed leather goods, bloom bars and custom cowboy hats to name a few. Each bring a unique opportunity to make a lasting impression no matter the type of event. It’s key to select a gift experience that aligns with your event goals and attendee demographic, while keeping convenience and practicality at the forefront of planning. 

Royce Leather

For our client’s fifth-annual Forum for general counsels in New York City, they wanted to create a special experience during a cocktail reception for their guests. When determining the perfect gift and brand, there were key elements regarding the attendee population that narrowed down our search: business professionals who travel frequently and efficiently. 

Understanding that their guests would be traveling from across the country (and the pond) to New York for the Forum, it was important that the gifts were compact enough to fit easily in, or on, their carry-on luggage. This led us to selecting Royce Leather, offering a variety of quality, small leather goods to select from: a luggage tag and card case in six color varieties and options to personalize each with monogramming.

During cocktail hour, attendees enjoyed selecting their gift and watched on as it was carefully embossed to their specifications… all with a glass of wine in hand. The experience served as a focal point of the reception. Some guests even elected to monogram their leather good with a spouse’s initials – creating a gift within a gift – which we consider a win-win! 

Creating an interactive gifting experience is the perfect way to leave a lasting impression on your guests… and we don’t see this trend slowing down any time soon!